Renowned YouTuber, rapper, businessman, and Britain’s Got Talent judge KSI has ventured into football club ownership, expressing immense excitement after his newly acquired club, Dagenham & Redbridge, secured a 1-0 victory against Dorking Wanderers in their first match under his stewardship. The multi-talented entrepreneur, aged 32, has declared an ambitious goal: to guide Dagenham & Redbridge, currently competing in England’s sixth tier, all the way to the prestigious Premier League.
KSI confirmed his purchase of the English football club, which participates in the National League South, a sixth-tier division within the English football pyramid. Beyond becoming a co-owner of Dagenham & Redbridge, KSI has also committed to serving as a strategic partner, leveraging his diverse business interests, particularly his popular hydration and energy drink brands.
On March 8th, KSI was present at the Dagenham versus Dorking match, personally attending to show his support as the new co-owner. His presence, alongside Logan Paul, his co-founder for the widely successful PRIME beverage, reportedly boosted the morale of the Dagenham players, contributing to their hard-fought victory. Following the match, KSI officially announced his ownership, stating, “I want to announce to the world something massive that is about to happen. I’ve been involved in boxing, music, YouTube content, and television work. I’ve done so much around the world, including touring, and I’m a person who does what I want, and right now, I have bought Dagenham & Redbridge Football Club.”
Upon his arrival at the Victoria Road stadium, KSI was met with an enthusiastic reception from Dagenham supporters, earning their respect and cheers. During the match, he was seen watching alongside former Premier League player Andy Carroll, who joined Dagenham & Redbridge in 2025 and was sidelined due to injury. KSI also live-streamed the match on his YouTube channel, captivating over 220,000 regular viewers. Furthermore, the 32-year-old’s arrival as a club owner significantly increased direct stadium attendance for the fixture.
When Dagenham scored the winning goal, KSI’s jubilant reaction, leaping with excitement, underscored his passion for the club’s success under his new leadership. The English celebrity openly shared his dream of propelling Dagenham into the Premier League, acknowledging the immense challenge ahead. This aspiration, he revealed, stems from his experience playing football video games like FIFA, where he enjoyed building a club from the lower leagues to eventually reach the top tier. KSI is now committed to applying this virtual ambition to real-life, dedicating himself to developing and improving Dagenham & Redbridge Football Club.
Following their 1-0 triumph over Dorking Wanderers, Dagenham & Redbridge climbed to 12th position in the National League South standings, a crucial step in KSI’s ambitious journey.
