Kenyan athlete Sabastian Sawe made history at the 2026 London Marathon by becoming the first man to complete the marathon distance in under two hours. His extraordinary achievement has not only cemented his place in athletic history but has also sent the value of his footwear soaring on the resale market.
Sawe, 31, crossed the finish line of the 42.2-kilometer race in an astonishing 1:59:30, a monumental time that captivated the world of athletics. This groundbreaking performance was significantly aided by the advanced running shoes he wore: the Adizero Adios Pro Evo 3.
Initially, a pair of these cutting-edge Adizero Adios Pro Evo 3 shoes retailed for approximately $500. However, in the immediate hours following Sawe’s record-shattering run, demand surged dramatically. Prices on various reseller platforms skyrocketed, reaching up to $5,000 per pair, a tenfold increase from their original price.
The remarkable surge in market value is attributed not only to Sawe’s unprecedented feat but also to the shoes’ wider success. Ethiopian athlete Yomif Kejelcha, who also utilized the same brand of footwear, secured the top position in the women’s category at the same event, further solidifying the model’s reputation for elite performance.
